Whipbox is a joint venture of close friends who are themselves cars and motorsports maniacs. Even before this business, the other part of their lives just used to revolve around motorsports, racing cars and automotive. From friendly banters during motorsports screening to detailed conversations for hours on racing and stuff: that's how time used to pass whenever these friends were together. With
such passion and interest, the influence went on to a point that they desired to blend motorsports enthusiasm into their daily dressing attire. Basically, this way, they wanted to start a campaign and wanted to build a community of motorsports lovers, through a lookalike dressing theme.

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